Thursday, May 14, 2026 03:49 PM

Everest still sells, Nepal must deliver

By Our Reporter

Even as global tourism faces rising uncertainty, higher travel costs and geopolitical tensions linked to the conflict in West Asia, Mount Everest continues to pull climbers from across the world with remarkable consistency. This spring season alone, Nepal has issued a record 492 permits for Everest expeditions, surpassing all previous seasons in both climber numbers and royalty collection.

The achievement is financially significant. The government has already collected more than Rs 1 billion in royalties from Everest in a single season, helped partly by the increase in climbing permit fees from $11,000 to $15,000. But beyond revenue, the bigger question is this: why does Everest continue attracting people despite higher costs, physical danger and growing criticism about overcrowding and commercialization?

Part of the answer lies in Everest’s unmatched symbolic power. For climbers across the world, Everest remains the ultimate mountain. Reaching the summit still carries enormous personal and professional prestige. In mountaineering culture, Everest functions less like a tourist destination and more like a global benchmark. Humans remain deeply attached to symbolic victories. Someone could quietly enjoy a beautiful hill in Dolakha for a fraction of the cost, but it does not come with the same dinner-party storytelling rights.

Everest also benefits from something many destinations struggle to create: emotional mythology. The mountain represents endurance, ambition, risk and personal transformation. Social media has amplified that appeal. Successful summits now travel instantly across global platforms, turning Everest into both an adventure and a personal brand statement.

At the same time, Nepal’s mountain tourism ecosystem has matured considerably over the years. Expedition logistics, Sherpa expertise, rescue systems, guiding services and international marketing networks have made Everest more accessible than before. That does not make the mountain easy. It simply means climbers today can approach Everest with better support systems and greater predictability.

The growing number of women climbers and the diversity of countries participating also show how mountaineering has expanded beyond a narrow elite community. Climbers from China, the United States, India, Europe and elsewhere continue viewing Nepal as the centre of Himalayan adventure tourism.

Everest’s popularity also exposes weaknesses that the government has repeatedly struggled to address. Congestion during summit windows, waste management problems, inconsistent regulation and uneven rescue coordination continue damaging Nepal’s image abroad. Every climbing season produces inspiring stories alongside troubling photographs of traffic jams near the summit and discarded equipment across fragile mountain terrain.

If Nepal wants Everest to remain globally respected rather than merely commercially busy, management standards must evolve alongside rising demand.

The government should begin by treating Everest not just as a seasonal revenue source but as a long-term national asset requiring sustained investment. Royalty income should visibly return to the Everest region through better infrastructure, waste systems, environmental protection and local community development. Too often, climbing fees disappear into Kathmandu’s administrative machinery while mountain communities carry the operational burden.

Environmental management deserves particular urgency. Climate change is already altering Himalayan conditions through melting glaciers, unstable icefalls and changing weather patterns. Nepal needs stronger waste monitoring systems, stricter enforcement against irresponsible expeditions and improved scientific research partnerships focused on mountain sustainability.

Safety standards also need constant improvement. Better weather forecasting, stronger rescue preparedness and tighter expedition monitoring can help reduce avoidable accidents. Nepal’s reputation depends not only on how many climbers reach the summit, but on whether the overall experience is seen as professionally managed and ethically responsible.

At a broader level, Nepal should avoid overconcentrating tourism around Everest alone. The country has dozens of extraordinary peaks and trekking regions that remain underpromoted. Diversifying mountain tourism would reduce pressure on Everest while spreading economic benefits across wider regions. Peaks like Lhotse and Ama Dablam already show growing international interest, but many other destinations still lack adequate promotion and infrastructure.

The current climbing season proves something important. Even during global instability, Nepal still possesses a rare natural advantage capable of attracting the world. Few countries command that kind of sustained global fascination through geography alone.

But natural prestige is not self-sustaining. Everest will continue drawing climbers because the mountain itself is timeless. The real challenge lies in whether Nepal can build institutions, policies and infrastructure worthy of the mountain it so proudly markets to the world.

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